DAY 1 |
|
|
Day/Time |
Module |
Topics |
8:00-8:30 |
Registration |
|
8:30-8:45 |
Opening Activities |
|
8:45-9:00 |
Orientation |
Overall objectives
Levelling of expectations
Schedules and Rules |
9:00-10:00 |
Module 1:
Ideation (What’s Green, What’s In?)
At the end of Module 1, participant will be able to:
- Appreciate pressing problems
- Identify opportunities
- List different approaches that have been adopted in devising green solutions
|
- Pressing problems – Ideas for a start up
- Solutions – patented and open source
- Best practice/next practice?
- Green businesses
- IBM Smarter Planet
- The environment
- FinPro, Phil commercial projects
|
10:45-11:00 |
BREAK |
11:00-12:00 |
Module 2:
Innovate for Value
At the end of Module 2, participant will be able to:
- Apply various innovation tools and methods in creating value
- Use the innovation toolkit in developing ideas to be developed into a business concept
|
- Innovation: Blue sky? Serendipity? Ordered Search?
- Technology and Business Model Levers
- 12 Dimensions of Business Innovation
- Market Focus
- Make Meaning
- The Value Proposition
|
12:00-1:00 |
LUNCH |
|
1:00-2:00 |
Module 3:
Shape Your Product Offering
At the end of Module 3, participant will be able to:
- Understand the tools used in defining a product or a service
- Clarify the criteria for validating the product’s viability
- List the product’s specifications
- Identify the process for creating the appropriate product of service
|
- How Do You Refine Your Idea?
- Product Development Must-Haves
- Focus on Relationships
- Rapid Prototyping
- Networking
- Platform and Product Design Criteria
- Stage-Gate System
- Technology Planning and Technology Roadmap
- The Product and its Business Model
- Intellectual Property and its Issues
|
2:00-3:00 |
Module 4:
Craft Your Business Concept
At the end of Module 4, participant will be able to:
- Master the elements of a good business concept
|
- Purpose of the Business Concept
- Key Elements
- Statement
- Opportunity
- Solution/Product/Service
- Business Model
- Marketing Approach
|
3:00-4:00 |
Team Discussion Conceptualization |
Team Concept Development (1st Pass) |
4:00-4:15 |
BREAK |
4:15-5:30 |
Module 5:
Marketing Your Technology Innovations
At the end of Module 5, participant will be able to:
- Devise solutions to address non-consumers and overshot customers
- Establish the right approaches that will reach different segments of the target market
- Craft marketing strategies that overcome resistant to technology
|
- Overcoming Consumer Resistance
- Base of the Pyramid Markets
- Non-Consumers and Overshot Customers
- Adoption-Diffusion Behavior of Markets
|
DAY 2 |
|
|
Day/Time |
Module |
Topics |
8:00-8:30 |
Registration |
|
8:30-9:45 |
Module 6:
Crafting Your Financial Projections
At the end of Module 6, participant will be able to:
- Design the enterprise’s financial model
- List their key operating assumptions
- Understand and apply the basic financial projection methodologies
|
- Revenue, Cost and Investment Model
- Operating Assumptions
- Cash Flow and Income Statements
- Financial Condition
|
9:45-10:45 |
Module 7:
Fund Your Start Up
At the end of Module 7, participant will be able to:
- Understand the enterprise life cycle
- Know the fund sources and investment criteria
- Understand the considerations for business formation
|
- Enterprise Life Cycle
- Fund Sources
- Bootstrapping
- Business Organization and Registration
|
10:45-11:00 |
BREAK |
11:00-2:00 |
Write shop and mentoring
(through lunch) |
|
2:00-3:30 |
Module 8:
Convince Your Audience
At the end of Module 8, participant will be able to:
- Use the elements of a good presentation of an elevator pitch and business plan
- Prepare an elevator pitch
|
- The Elevator Pitch
- The Art of the Pitch
- Guidelines, Challenges and Pitfalls of Communicating Your Idea
- Key Presentation Elements
- Contents of Elevator Pitch
- Compelling Presentations
- After the Presentation
|
3:30-5:30 |
Write shop and mentoring
At the end of this session, the teams should have completed their 2-3 page business concept write-up and draft a 3-slide powerpoint presentation |
|
Day 3 |
|
|
Day/Time |
Module |
Topics |
8:00-8:30 |
Registration |
|
8:30-9:00 |
Submission of Business Concepts (write-up and powerpoint slides), setting up and final preparation of teams |
|
9:00-10:15 |
Business Concept Pitch |
Teams 1 to 5
4min 3slide presentation per team
Max 6min panel Q & A per team |
10:15-11:30 |
Business Concept Pitch |
Teams 6 to 10
4min 3slide presentation per team
Max 6min panel Q & A per team |
11:30-12:00 |
Panel Huddle and Break |
|
12:00-1:15 |
Business Concept Pitch |
Teams 11-15
4min 3slide presentation per team
Max 6min panel Q & A per team |
1:15-2:00 |
LUNCH |
|
2:00-3:15 |
Business Concept Pitch |
Teams 16-20
4min 3slide presentation per team
Max 6min panel Q & A per team
|
3:15-4:30 |
Business Concept Pitch |
Teams 21-25
4min 3slide presentation per team
Max 6min panel Q & A per team |
4:30-4:45 |
Panel Huddle and Break |
|
4:45-5:10 |
Consolidated Comments |
Comments on the business concepts presented |
5:10-5:30 |
What Comes Next? |
Feedback and Assessment
Closing |
|
COCKTAILS |